McDonald's is the biggest one of the most prominent chain restaurants globally. Their burgers are delicious and easily one of the go-to foods for anyone. Whether you're hungover or simply craving something quick and cheap, a McChicken is the way to go. And of course, if you're not a fan of sodas, you'll get the coffee. The McCafe coffee isn't actually bad. Even if you are a coffee snob, you couldn't resist McDonald's iced coffee every now and then along with your meal. But does a chain restaurant that serves in almost every part of the world actually sources its coffee ethically? Let's find out.
If you wondered if McDonald's engages in fair trade, I've got the answer. McDonald's actually set a target to achieve 100% sustainability in sourcing coffee by 2020 and achieve this goal apparently a hear ahead of time in some parts of the world.
McDonald's also verifies the sustainability of their whole coffee beans and ground coffee through their in-house McCafe Sustainability Improvement Platform or SIP. They also ensure that they simply source their coffee from Rainforest Alliance Certified Farms.
What are Rainforest Alliance Certified Farms, you may ask?
The Rainforest Alliance is actually an international non-profit organization in place to ensure the long-term well-being of farming communities, forests, and wildlife. Rainforest Alliance farms also help protect soil, waterways, wildlife habitats, and the rights of workers, families, and the coffee communities.
Along with this, the SIP is also in place to verify the impact of at the farms and analyses four metrics when it comes to roasters:
2. Producer collaboration
3. Measured performance
The focus is also on promoting climate resiliency and supporting farmers in continuing their coffee farming traditions. In some other places in the world, McDonald's has already reached the goal for 100% when it comes to sustainable coffee globally.
McDonald's has also already trained various farmers when it comes to sustainable practices, including reforestation and water quality to maintain a healthy and flourishing land. The coffee is sourced from RAC farmers to protect the environment as well as farmers' livelihoods and the well-being of communities.
According to the spokesperson of Mccafe, coffee regions are increasingly impacted by climate change, and hence McDonald's sustainable sourcing efforts with the rainforest alliance are in place to preserve a long-term sustainable supply of coffee. It would also interest you to know that McDonald's Canada has actually used its influence to ensure a sustainable future for coffee as coffee farming accounts for 125 million people worldwide as many coffee farms are owned by small family businesses.
Also, McCafe coffee beans are actually the first to be 100% Rainforest Alliance certified, which means that they are sustainably sourced, which helps to protect forests, conserve wildlife, and support coffee communities.
So the next time you take a sip of the McCafe hot beverages along with your amazing burgers, rest assured they are ethically sourced Arabica beans. Enjoy your coffee!