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Standing Out in a Sip: Brand Differentiation for Coffee Growers, Roasters, and Cafés

Creating Lasting Impressions, One Sip at a Time. Explore strategies for growers, roasters, and cafés to stand out in the competitive coffee industry. Unique experiences, distinctive flavor profiles, inviting café ambiance, engaging marketing, education, sustainability, and community involvement drive success and customer loyalty.

Published July 1, 2023
Chandra Melo
Coffee experts@The Coffee Lab

About the author

Chandra Melo

Marketing as job, barista as passion. An authentic coffee lover, looking for the next fantastic cup of coffee that I will fall in love with. Coffee, for me, is more than a beverage. It's about community and connection - how can all the world consume the same fruit? And differently? How can we have so many different tastes? I also don't know. And because of this, I feel in love each day more for this world. Happy to share and make a change in the coffee community.

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