There are a few reasons why ethical coffee matters. The first and most obvious reason is that it helps to ensure that coffee growers are treated fairly and compensated adequately for their hard work. Ethical coffee also helps to protect the environment, as growers are often encouraged to use sustainable farming practices. Finally, buying ethical coffee supports small-scale farmers and helps to promote sustainable agriculture.
You can get to know more about how Era of We ensure ethical practices in that page: https://www.eraofwe.com/traceability/